EMS can design systems based on the Google Analytics platform to integrate with other marketing efforts like Adwords and customer lead creation to accurately measure your successes and identify opportunities for improvement.
For businesses interested in sophisticated analytic systems it is possible to measure predetermined conversions linked to revenue generating customer activity. By tracking conversions EMS can link website traffic to real revenue creation, allowing us to accurately report on the return of your marketing investment and also to refine individual marketing efforts. For example, tracking conversions can allow us to increase the spend efficiency of Adwords over time by adjusting budgets based on keyword conversion rates.
Remember, collecting data is critical to well informed decision making and the growth of your business.